CLAUDINE D. HANANI CV

Writer, editor and brand voice messaging enhanced by strategic planning and creative storytelling. Deploy target audience analysis to ensure compelling and resonant copywriting. Collaborate and partner with technical teams and varied stakeholders for collateral that educates, persuades, and nurtures. Increased sales by 27% in B2B, click rates averaged 24% and established relationships with key prospects via social media outreach. Developed multi-channel programs for more than two dozen technical and non-technical industries (B2B and B2C). Highly self-motivated, detail-focused, and proven leadership. Accountable to bring unexpected value to engagements, strong research and interview skills. 

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Specialized Skills

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• Subject matter expertise: engineering, construction, energy, sustainability, foodservice, finance (debt), HVAC, air quality, refrigeration/ cold storage, and environmental engineering, nutrition. 

• Ghostwriting for tech CEO & published in Cloud Computing Journal, Computer Technology Review.

• Thought leader published in: Business Insider, Future of PR, PUNCH Media & Marketing, Working Mother, Marketing Mentor. 

• American/French Dual National, Native English, Intermediate French. 

• Positive, effective collaborator with multi-cultural teams and matrix organizations. 

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Profitable consultant delivering content marketing programs, strategic marketing guidance, brand identity relaunches, new product and service introductions, and overall marketing strategy. Partnering with cross-functional teams to execute strategic goals. 

 

Products: Technical and non-technical long-form & short-form SEO articles, website content, brand messages, thought leadership content, calls-to-action, email nurture programs, whitepapers, ghostwriting, internal messaging, video scripts, banner ads, SOQs, RFPs, and media releases. Managed budgets, media relationships, videographers, photographers, editors, graphic designers and marketing support staff.